- Buy Your Domain
This is where it all begins. Once you purchase the perfect domain name for your author brand — preferably featuring your name or pseudonym — you can really get to work!
- Find Your Host
Your domain is your address, but the host is your house. Before you can begin construction, you need to find the right one for you. There are many, including WordPress, GoDaddy and Yola, to suggest a few.
- Locate Your Platform
Chances are, you’re not an experienced web designer, which is why you should find a solid, user-friendly platform for your site.
- Create Your Website Content
At the minimum, you want an appealing home page, an “About” page, a “Contact” page and a “Books” page (to promote your work).
Of course, your author website isn’t complete until it has a landing page where people can sign up for your “lead magnet” offer (and get added to your email list)!
- Start Blogging
The other essential section you want on your website is a blog, which will keep things fresh and attract new readers from all over the web, leading them down the path to your email list.
