Tag Archives: advertising

SmallBusinessSaturday, Nov. 25

Please support our small businesses:

a)  All Things Editorial, LLC  www.allthingseditorial.com

b)  Saguaro Books, LLC  www.saguarobooks.com

c)  The PTP Book Division  www.ptpbookdivision.com

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Building Your Author Website in Five Easy Steps

  1. Buy Your Domain

This is where it all begins. Once you purchase the perfect domain name for your author brand — preferably featuring your name or pseudonym — you can really get to work!

  1. Find Your Host

Your domain is your address, but the host is your house. Before you can begin construction, you need to find the right one for you. There are many, including WordPress, GoDaddy and Yola, to suggest a few.

  1. Locate Your Platform

Chances are, you’re not an experienced web designer, which is why you should find a solid, user-friendly platform for your site.

  1. Create Your Website Content

At the minimum, you want an appealing home page, an “About” page, a “Contact” page and a “Books” page (to promote your work).

Of course, your author website isn’t complete until it has a landing page where people can sign up for your “lead magnet” offer (and get added to your email list)!

  1. Start Blogging

The other essential section you want on your website is a blog, which will keep things fresh and attract new readers from all over the web, leading them down the path to your email list.

 

 

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Book Talk vs. Book Review

A book talk in the broadest terms is what is spoken with the intent to convince someone to read a book. Book talks are traditionally conducted in a classroom setting for students; however, book talks can be performed outside a school setting and with a variety of age groups as well. It is not a book review, a book report, or a book analysis.

The book talker gives the audience a glimpse of the setting, the characters, and/or the major conflict without providing the resolution or denouement. Book talks make listeners care enough about the content of the book to want to read it. A long book talk is usually about five to seven minutes long and a short book talk is generally less than a minute long.

On the other hand, a book review is a form of literary criticism in which a book is analyzed based on content, style, and merit. A book review can be a primary source opinion piece, summary review or scholarly review. Books can be reviewed for printed periodicals, magazines and newspapers, as schoolwork, or for book web sites on the Internet. A book review’s length may vary from a single paragraph to a substantial essays. Such a review may evaluate the book on the basis of personal taste. Reviewers may use the occasion of a book review for a display of learning or to promulgate their own ideas on the topic of a fiction or non-fiction work.

There are two approaches to book reviewing:
• Descriptive reviews give the essential information about a book. This is done with description and exposition, by stating the perceived aims and purposes of the author, and by quoting striking passages from the text.
• Critical reviews describe and evaluate the book, in terms of accepted literary and historical standards, and supports this evaluation with evidence from the text. The following pointers are meant to be suggestions for writing a critical review.

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Book Promotion Checklist

1. A short book description
There are a handful of reasons you’ll need a short, compelling book description (one or two sentences at most): as a soundbite in interviews, as a teaser on your website, as the hook in your press materials and communications with folks in the publishing industry, and maybe even as the tagline in your email signature!
2. A longer book description
Once you’ve hooked ‘em with the sound-bite, they’ll want to read more. Give them another paragraph or two to really sell the book. But don’t get long-winded or you risk losing their interest.
3. Your author bio
So, what’s your story? It’s time to tell the world — in the 3rd person. 2 – 4 paragraphs should be plenty if you tell your story well. If not… well, 2-4 paragraphs might be painful.
4. Web content
Start putting together all the web content you’ll need well in advance of your release.
This includes some of the things mentioned above (bio and book descriptions), but also blog posts announcing the book launch, behind-the-scenes content that gives your readers a glimpse into your writing process for the book, any study-guides or accompanying material that you’ve envisioned for readers, your book trailer, links to retail sites where your book and eBook can be purchased, etc.
5. A good author photo
In fact, try to get a few good shots. A headshot, a casual shot, one with lots of space or landscape that you can use as a wide header image for Facebook and/or your website.
6. Hi-resolution .jpg of your book cover
Ask your designer for a hi-resolution .jpg file of your book cover. You’ll need to both display it and make it available to download on your website (for any bloggers, media folks, or book critics who write about your book).
7. Banners/ads
While you’re talking to your designer, and while your book design is fresh in their mind, ask them to put together any banners, headers, or print ads you think you’ll need in the first 3 months after your book is released. You’re going to be very busy at that point, and you don’t want to have to wait for your designer’s schedule to clear up when you’re in the thick of things.
8. Business cards
They’re old-fashioned. But if you attend writers conferences, they’ll come in handy. We’re talking about writers, after all.
9. Signage
If you plan on doing signings, readings, or getting a booth at a book fair, you’ll want to invest in some eye-catching, portable signage. It could be a pull-up banner (for big shows) or as simple as an 8×11 laminated sign, but make sure you’ve ordered it long before the event.
10. Press materials
Your press materials (press kit, press release, etc.) will be comprised of some of the things already mentioned: bio, description of the book, plus some of the story behind the book and author, contact info, any standout praise you may’ve already garnered from the press, etc.
When you’re gathering all these elements together into a press kit or press release, keep asking yourself these questions: “Why should anyone care about my story and book, and have I clearly communicated that here?”
11. Book trailer
Book trailers are important. In a world where YouTube is becoming one of the most-used search engines, it sure helps to have some video content available. Plus, book trailers are great content for your own website, for other bloggers, and to mention in your press release. Besides, it gives the impression that you’re really in tune with the times.

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Advertise in THE PATH now

THE PATH is available in print from Amazon ( http://ning.it/oHXSxK via @amazon), Smashwords (www.smashwords.com), CreateSpace (www.createspace.com) and Barnes and Noble (www.barnesandnoble.com).

THE PATH is available electronically for Amazon Kindle, Barnes and Noble Nook, and at Smashwords (www.smashwords.com); in print on Amazon and CreateSpace (www.createspace.com).

THE PATH is a publication of The Path to Publication Group, a 501(c)(3) non-profit literature and writing organization. Dedicated to supporting innovative, cross-genre writing, the press publishes the work of translators, poets, and other writers. We encourage interaction between writers and readers by featuring works that appeal to a wide range of readers in our semi-annual literary journal. By actualizing the potential linguistic, cultural and political benefits of international literary exchange, we aim to ensure the advancement of literacy.

Specifications for Advertising in THE PATH
Full Page: 8”x10” black and white $75.00
Any font that is easy to read
½ Page: 8”x5” black and white $50.00
Any font that is easy to read
¼ Page: 2” x 2 ½” black and white $35.00
Any font that is easy to read.
Business Card is ok.

All ads must be submitted in .jpeg format and sized to fit. It must be ready to drop into the publication without further editing or resizing.

Orders to:
Mary Nickum
The Path to Publication Group
www.thepathmagazine.com
16201 E. Keymar Dr.
Fountain Hills, AZ 85268

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