Tag Archives: book description

Book Talk vs. Book Review

A book talk in the broadest terms is what is spoken with the intent to convince someone to read a book. Book talks are traditionally conducted in a classroom setting for students; however, book talks can be performed outside a school setting and with a variety of age groups as well. It is not a book review, a book report, or a book analysis.

The book talker gives the audience a glimpse of the setting, the characters, and/or the major conflict without providing the resolution or denouement. Book talks make listeners care enough about the content of the book to want to read it. A long book talk is usually about five to seven minutes long and a short book talk is generally less than a minute long.

On the other hand, a book review is a form of literary criticism in which a book is analyzed based on content, style, and merit. A book review can be a primary source opinion piece, summary review or scholarly review. Books can be reviewed for printed periodicals, magazines and newspapers, as schoolwork, or for book web sites on the Internet. A book review’s length may vary from a single paragraph to a substantial essays. Such a review may evaluate the book on the basis of personal taste. Reviewers may use the occasion of a book review for a display of learning or to promulgate their own ideas on the topic of a fiction or non-fiction work.

There are two approaches to book reviewing:
• Descriptive reviews give the essential information about a book. This is done with description and exposition, by stating the perceived aims and purposes of the author, and by quoting striking passages from the text.
• Critical reviews describe and evaluate the book, in terms of accepted literary and historical standards, and supports this evaluation with evidence from the text. The following pointers are meant to be suggestions for writing a critical review.

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Query/Pitch/Synopsis

Queries, pitches and synopses are different things.

A query is a one-page letter that explains what you’ve written, who you are, and why the agent should represent you or publisher should consider your book. In a query letter will be a pitch, which is an explanation of your story in 3-5 sentences. It’s like the text you see on the back of a DVD box. It’s designed to pique your interest. A pitch, like the back of a book or DVD, will not spill the beans regarding the ending.

A synopsis is a front-to-back telling of what happens in your story. It’s like sitting down with a 12-year-old and explaining your entire story in about five minutes. You explain who the characters are, what the conflict is, the three acts, and finally, what happens at the end (e.g., the villain dies). In a synopsis, you do indeed give away the ending. You would not do so in a pitch, and a pitch is what appears in a query.

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Book Promotion Checklist

1. A short book description
There are a handful of reasons you’ll need a short, compelling book description (one or two sentences at most): as a soundbite in interviews, as a teaser on your website, as the hook in your press materials and communications with folks in the publishing industry, and maybe even as the tagline in your email signature!
2. A longer book description
Once you’ve hooked ‘em with the sound-bite, they’ll want to read more. Give them another paragraph or two to really sell the book. But don’t get long-winded or you risk losing their interest.
3. Your author bio
So, what’s your story? It’s time to tell the world — in the 3rd person. 2 – 4 paragraphs should be plenty if you tell your story well. If not… well, 2-4 paragraphs might be painful.
4. Web content
Start putting together all the web content you’ll need well in advance of your release.
This includes some of the things mentioned above (bio and book descriptions), but also blog posts announcing the book launch, behind-the-scenes content that gives your readers a glimpse into your writing process for the book, any study-guides or accompanying material that you’ve envisioned for readers, your book trailer, links to retail sites where your book and eBook can be purchased, etc.
5. A good author photo
In fact, try to get a few good shots. A headshot, a casual shot, one with lots of space or landscape that you can use as a wide header image for Facebook and/or your website.
6. Hi-resolution .jpg of your book cover
Ask your designer for a hi-resolution .jpg file of your book cover. You’ll need to both display it and make it available to download on your website (for any bloggers, media folks, or book critics who write about your book).
7. Banners/ads
While you’re talking to your designer, and while your book design is fresh in their mind, ask them to put together any banners, headers, or print ads you think you’ll need in the first 3 months after your book is released. You’re going to be very busy at that point, and you don’t want to have to wait for your designer’s schedule to clear up when you’re in the thick of things.
8. Business cards
They’re old-fashioned. But if you attend writers conferences, they’ll come in handy. We’re talking about writers, after all.
9. Signage
If you plan on doing signings, readings, or getting a booth at a book fair, you’ll want to invest in some eye-catching, portable signage. It could be a pull-up banner (for big shows) or as simple as an 8×11 laminated sign, but make sure you’ve ordered it long before the event.
10. Press materials
Your press materials (press kit, press release, etc.) will be comprised of some of the things already mentioned: bio, description of the book, plus some of the story behind the book and author, contact info, any standout praise you may’ve already garnered from the press, etc.
When you’re gathering all these elements together into a press kit or press release, keep asking yourself these questions: “Why should anyone care about my story and book, and have I clearly communicated that here?”
11. Book trailer
Book trailers are important. In a world where YouTube is becoming one of the most-used search engines, it sure helps to have some video content available. Plus, book trailers are great content for your own website, for other bloggers, and to mention in your press release. Besides, it gives the impression that you’re really in tune with the times.

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